Sony 2026

2025 is behind us and the biggest position is no longer Sony, it is actually Fairfax Financial.

I sold a chunk at the top of the candle around 30$ and now I am looking to get back in to it. Sony is trading at 25,60 $ as of now and while the GTA thesis remains intact (despite multiple delays), there is another catalyst for share price appreciation:

As GPU and RAM prices skyrocket due to AI sector’s demand, the PC market is becoming a luxury club. The component crisis is bullish for PlayStation sales.

I bought my PC 2 years ago for 2000€, it has 4070, i7-13700KF, 32GB DDR5 RAM. The current price for this sort of rig AT LEAST 3500€. I expect a migration of priced out PC gamers to the PlayStation ecosystem.

Sony’s hardware margins will suffer as component costs rise, but the value proposition is higher than ever.

Risk here is supply. Fighting OpenAI and Google for memory chips is not cheap. If Sony can’t build units we will see the Covid style shortages again. However, because of the tariffs Trump placed earlier (and withdrew), Sony delivered (literally) boatloads of PS5 and PS5 Pros to the United States before the tariffs came to an effect. I believe Sony has a big inventory waiting. Either way, rising component costs will be offset by PS Plus sales.

I am going to buy LEAPS at the correct time, but I still need to feel out USD/JPY as it is nearing the death line of ~160 (156,80 today).

So, I will place my positions based on how USD/JPY acts. I do not want an additional position if it keeps rising.